If you haven’t heard of the acai berry yet, you probably soon will. It’s been touted as one of the healthiest foods around. These days marketers are selling acai products with claims that you can lose weight, flatten your tummy, combat cancer, cure baldness, etc. You can’t go to the grocery store these days without seeing acai products – from cereals to juices (that are mighty expensive, mind you). But with all of this hype and the clever marketing campaigns, what is the truth?
FACT: Berries are superfoods. All berries have anti-inflammatory properties and are high in antioxidants. Fruits, such as blueberries and acai berries are rich in anthocyanins and other compounds that have anti-aging effects. Eating a diet rich in antioxidants, including berries helps to lessen the destructive power of free-radicals, and may help to prevent such diseases as cancer and other inflammatory diseases.
FACT: There has been little to no research that supports the claim that acai berries are any MORE nutritious or beneficial than other more common berries. There is no scientific evidence to support the claim that you will lose weight, cleanse your colon or cure your baldness with expensive acai products, which include juices, powders, tablets and capsules. So far, it appears that the acai craze is a result of some clever marketing campaigns, rather than a result of carefully conducted studies.
In conclusion, it certainly won’t do you any harm to consume acai products. In fact, because it is a berry, adding the acai berry to your diet can be a great idea if you are seeking greater health. However, until it is proven to be in a class of its own above the other berries, I will stick with my blueberries. They are much cheaper.